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Unitas Financial Services to attend MAXX NWCUA Annual Convention

NCWUA Maxx Convention Boise ID
Screen Shot 2021-04-22 at 6.32.13 PMUnitas Financial Services is thrilled to be attending the 2021 MAXX NWCUA Annual Convention October 5th -7thin Boise, ID. Participating in the The Maxx Convention emphasizes that we are part of   "an army of advocates working together to advance the mission to provide credit union members with meaningful value and a better financial choice." This resonates with our mission to help credit unions transfer risk associated with loan portfolios while being good stewards of credit union member's assets. Some CPI programs are funded on the backs of the most vulnerable and underserved members. 

Our own Brian Ruhe, SVP of Regional Business Development, will be on hand to answer questions about Collateral Protection Insurance including Blanket 360, which provides coverage for auto, mortgage, and equipment portfolios. Be sure to stop by to see us and grab a delicious Cheryl's Cookie! 🍪 And don't forget to register to win a YETI Cooler!

6 Reasons Blanket Equipment Insurance is the best option for your collateralized loan portfolios.

  1. Prevents negative contact with borrowers 
  2. Blanket 24/7 protection for uninsured losses 
  3. Improves efficiency for your staff 
  4. Coverage includes collision, rollover, fire, and theft 
  5. High coverage limits 
  6. Coverage satisfies auditor and examiner requests 

Learn more about Blanket Insurance


Brian Ruhe SVP Business Development Unitas Financial Services
Brian Ruhe

SVP, Regional Business Development

Having joined Unitas Financial Services in November 2017, Brian serves as a Senior Vice President of Regional Business Development. Brian is a graduate of The Ohio State University, with a B.S. in Allied Medicine. For the last 15 years, he has gained experience in various aspects of sales and business management, including time in mortgage banking and credit consulting. He understands the lending challenges that community banks and credit unions face across the landscape of this great nation and is motivated to offer them solutions to improve their overall strength. He and his wife cherish the daily challenges and delights in raising their four young daughters, life is certainly busy.



Unitas Financial Services is committed to helping community lenders gain internal efficiencies and reduce administrative workloads by enhancing existing collateral protection already in place or eliminating the need for collateral insurance tracking (and force placing) altogether. Credit Unions that have partnered with us share that our unique focus on more efficient collateral protection products and on blanket portfolio protection has relieved them of some or all of the cumbersome and frustrating processes that accompany insurance document tracking. We are a leading provider of Lender Placed protection and Blanket Insurance solutions including Auto/Equipment/Hazard/Flood/REO Coverage and Blanket Mortgage, Blanket Equipment, and Blanket VSI, as well as other specialty products. In addition, we offer income-generating solutions for consumer loans that protect you and your borrower. Visit our website to learn more about how we help credit unions transfer risk and become more efficient.

Our Values

We value honesty and integrity, vast product knowledge, and maintaining long-term collaborative partnerships with our clients.

How We Move Our Mission Forward Every Day

We respond quickly; we do what we say we will do, we exceed expectations, we are always learning, we value our relationships with each other and our customers, and demonstrate that daily to our colleagues and customers.


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